Charlton House Catering
Brief
To contribute creative photography for “The Edge”, their seasonal magazine. This is generally a portrait lead requirement using an employee focus. In addition to this other material is required for web and other marketing purposes. Events are covered such as the “Salon Culinaire” at Westminster Kingsway College in Victoria. Images are also required for press and PR purposes.
Hospitality Media Approach
To provide Charlton House a “quality whole service approach” ensuring that they remain a totally satisfied customer.
- To liaise closely with Charlton House and their PR, establishing “The Brief” and their expectations.
- For Hospitality Media to assess and construct the photo shoot, considering all aspects and potential issues, such as timings and locations.
- To consider technical aspects such as dealing with sometimes challenging conditions, such as a steamy kitchen environment.
- To consider challenging locations and ensuring that appropriate equipment is taken to the shoot.
- For Hospitality Media to always take a sympathetic approach regarding busy service times.
- Appreciate that delivery of images has to meet deadlines and be prepared in the required format.
- Customer assurance that images are professionally archived.
- For Hospitality Media to reflect back to “The Brief” and to analyse its achievement.
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